SEO Software for Agencies — Tools Review 2024

Author
Tatiana Tsyulia
Tatiana is a Digital Marketer and Content Writer at SEO PowerSuite company where she writes blog posts, does SEO copywriting, and checks trends with Google Analytics and Search Console.

Date
Feb 28, 2024

What makes a good SEO agency tool? The market offers a myriad of SEO tools designed for different purposes. Keyword ranking checks, site audits, competitor research, ranking analysis, PPC, backlinks, link outreach, and whatnot. Good SEO agency software is the one that lets you automate the process and complete all these tasks with no fuss at all.

We've collected a list of search optimization tools that fit the needs of an SEO agency best.

For the list of the best agency SEO software, we picked which of them are best suited for multitasking, automation, and client reporting. We focused on all the important features of an SEO tool such as easy setup, intuitive UI, data accuracy, high performance, and tons of other valuable must-haves that empower the digital marketing team.

Contents

  1. 1. SEO PowerSuite
  2. 2. SE Ranking
  3. 3. Ahrefs
  4. 4. Semrush
  5. 5. Moz
  6. 6. Majestic
  7. 7. Raven Tools
  8. 8. SpyFU
  9. 9. Deepcrawl
  10. 10. Agency Analytics
  11. 11. SERPstat
  12. 12. SEOptimer
  13. 13. Siteimprove
  14. 14. Awario
  15. 15. Sendible

To make this list of tools for SEO agencies, we considered the following criteria:

1. Comprehensiveness— the tools include the most basic SEO tasks such as:

2. Accuracy— the tools provide accurate data and allow in-depth research into:

3. Scalability— the software lets you upgrade to do large teamwork with such options as:

4. Pricing flexibility — most tools doing SEO tasks differentiate pricing plans depending on:

1. SEO PowerSuite

Best for rank tracking, site audits, backlink checks, link building.

SEO Powersuite is desktop software consisting of 4 parts — Rank Tracker, WebSite Auditor, SEO Spyglass, and LinkAssistant — each tool serving a particular aspect of search engine optimization.

The software carries out a wide variety of tasks, from local SEO to international digital marketing campaigns.

Rank Tracker contains 24 keyword research tools, including autocomplete, related searches, and even TF-IDF analysis. Rank Tracker estimates organic search volume, calculates SEO and PPC costs, powering data from its own index or from integrated tools, such as Google Search Console and Google Ads Keyword Planner.

WebSite Auditor does site audits for technical SEO errors and provides on-page SEO suggestions.

SEO SpyGlass backlink checker tool provides data from a vast backlink index with more than 3.6 trillion backlinks.

LinkAssistant has been one of the pioneer tools for link-builders.

The tools are highly customizable and flexible so that you can create your necessary workspace, add and delete modules, filter data, and create tags to assign certain automatic tasks on them.

Pricing: currently Fee basic plan, Professional 299$/year, Enterprise 499$/year, 7-day free trial.

2. SE Ranking

Best for rank tracking, technical SEO audit, marketing campaigns.

SE Ranking is another SEO and digital marketing tool offering a robust set of functionalities for agency owners.

SE Ranking supports SEO reporting, with white-label tools in the pricing plans for businesses.

Pricing: Essential 31$/mo, Pro 71$/mo, Business 151 $/mo; 20-60% discount based on ranking checks frequency; 14-day free trial.

3. Ahrefs

Best for rank tracking, site audits, backlink checks, link building.

Ahrefs offers a robust rank tracker that comes with lots of advanced features.

Pricing: Lite $99 /mo; Standard $179 /mo; Advanced $399/mo; Agency $999 /mo; 2 months free if paid annually; 7$ 7-day trial.

4. Semrush

Best for rank tracking, site audits, backlink checks, link building, marketing campaigns.

Pricing: Pro $119.95; Guru $229.95; Business $449.95; 7-day free trial; 17% discount if billed annually.

5. Moz

Best for rank tracking, site audits, backlink checks, link building.

Pricing: Standard $99 /mo, Medium $179 /mo, Large $249 /mo, Premium $599 /mo; save 20% if billed yearly; 30-day free trial.

6. Majestic

Best for backlink checks.

Pricing: Lite $49.99/mo; Pro $99.99/mo; Full API $399.99/mo; save with annual payment.

7. Raven Tools

Best for rank tracking, site audits, backlink checks, link building.

Pricing: Small Biz 39$/mo, Start 79$/mo, Grow 139$/mo, Thrive 249$/mo, Lead 399$/mo; 7-day free trial, 30% discount paid annually with prepayment.

8. SpyFU

Best for rank tracking, competitive research, content marketing.

Pricing: membership in Basic plan 39/mo, Standard 79/mo, Team 299/mo; discounts if paid annually; 30-day money-back guarantee.

9. Deepcrawl

Best for site audits, technical SEO.

Pricing: upon request

10. Agency Analytics

Best for competitive analysis, marketing reports.

Pricing: Freelancer $49/mo (5 client campaigns), Agency $149 (15 client campaigns) and Enterprise $399 /mo (50 client campaigns); 14-day free trial available; save 2 months’ fee if billed yearly.

11. SERPstat

Best for rank tracking, site audits, content marketing.

Pricing: Lite $69/mo, Standard $149/mo, Advanced $299/mo, Enterprise $499/mo, save 20% if billed annually.

12. SEOptimer

Best for site audits, marketing reports.

Pricing: DIY $19 /mo, $29 /mo with white-label PDF reports, $59 /mo with white-label and embedding features; 14-day free trial.

13. Siteimprove

Best for technical SEO, website optimization.

Pricing: a quote upon request

14. Awario

Best for social media monitoring, brand awareness, outreach.

Pricing: Starter: $29 per month, Pro: $89 per month, Enterprise: $299 per month

15. Sendible

Best for social media monitoring, social content management.

Pricing: Starter $29 /mo; Traction: $89 /mo; Scale: $199 /mo; Expansion: $399 /mo, 15% discount if billed annually; 14-day trial.

Although this list of the best SEO agency software is far from being exhaustive, I hope it will help you make a good choice for your digital marketing biz.